We recently launched a video campaign on our website. Our developer found a great player and set up the media to stream from our site. While this was a great solution and works well, in the background both of us were screaming, "just put it on You Tube!"
If you really want a video to be seen, you pretty much have to put it in the social space. Don't expect people to come to your website for random content. They might be interested, but how will they know you provide that information (especially in our case where we hadn't before).
Looks like I'm not the only one with video-hosting woes. Ragan's forum has some good tips from PR pros on You Tube v. Hosting. You can also check out this blog that describes one company's switch to all You Tube hosting.
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The danger of You Tube is you set yourself up for comments -- both pro and con. Rare is the corporation that is progressive enough to buy into the concept of an open forum of public comment, warts and all.
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