Why your company won't use social media

Ad Age ran an article about the reasons corporations WON'T use social media. It's a nice complement to my Sept. 21 blog on company newsrooms.

"Listen up: Every person with a computer and even a tiny skill level has the tools to make their opinion about your brand heard by other people. They're already talking about you.

Message control is an illusion. Give it up."

Like I said, you have to take control of your social media presence, or someone will do it for you.